Types Of Marlboro Cigarettes In Singapore

#Types Of Marlboro Cigarettes In Singapore full#

The cowboy emerged as the clear favourite and the campaign soon focused on the contemplative cowboy enjoying his smoke in what was to become the familiar terrain of Marlboro County. In those first few years of the campaign different types of 'outdoorsmen' were shown and the responses to each were carefully monitored. It seemed America agreed with them sales which had been $5 billion in 1955 rose to $20 billion by 1957, a 300% increase within two years. It was an image they felt projected 'virility without vulgarity, quality without snobbery'. The 'new Marlboro smoker as a lean, relaxed outdoorsman - a cattle rancher, a Navy officer, a flyer - whose tattooed wrist suggested a romantic past, a man who had once worked with his hands, who knew the score, who merited respect' reported Esquire magazine. The striking new campaign was about as far away as you could get from the genteel saloons of the 1920s. Modern Flip-top box keeps every cigarette firm and fresh until you smoke it.'Д«ut perhaps the greatest change was in the imagery used in the advertising. Smooth-drawing filter feels right in your mouth.

#Types Of Marlboro Cigarettes In Singapore full#

'Man-sized taste of honest tobacco comes full through. The claims made in the new advertising they developed reflected the new positioning as a safer but still full flavoured option. The biggest changes, however, came in the advertising, where Philip Morris turned to Leo Burnett to change a whole new image. Red was retained as part of a bold new geometric packaging design created by designer, Frank Gianninoto. The first change Philip Morris made was the name вЂ“ it was shortened and simplified вЂ“ Marlboro.ДЄlong with the 'ugh', out went the red band on the filter. The new Marlborough brand would have to be a far cry was the old one. They recognised that like other tobacco companies they needed to shift their focus onto filtered brands, but if they were going to be successful they would need to overcome perceptions that filtered cigarettes, and especially brands like Marlborough, were cigarettes for women.

Starting in the early 1950s, scientific data about harmful effects of smoking began to emerge and perhaps surprisingly this prompted Philip Morris to consider whether it could do more with its Marlborough brand. During World War II, however, sales of the brand declined. The name could be traced back to the first Philip Morris factory in Great Marlborough Street in London. The pack was stylish too, with flowing type on a white pack. The ads featured stylish women posed in plush settings, often with a feminine hand reaching for a cigarette. The exclusive kind of menthol creates a flavorful, cool smoke which is very popular. Another slogan used was 'cherry tipped for your ruby lips' because the brand had a distinctive red band around the filter which helped hide any ungainly lipstick marks. Types Of Marlboro Cigarettes In Singapore. In the 1920s one of the Philip MorrisвЂ™ leading brands of cigarettes was marketed to women as being as 'mild as May'.